Blueground set out more than six years ago to bring premium furnished housing to an apartment stock where furnishings were often considered along a utilitarian and cost-cutting axis. The result, albeit unintentional, was drab, uninspiring and flat-out inhospitable homes.

Fast forward to 2020 and a combined footprint of more than 2 million square feet, and the emphasis on making our homes even more loveable has never been stronger. Blueground, with a vision to make people feel at home wherever they choose to live, knows that homes are as individual as the people that reside in them. That’s why a dedicated Design and Product teams are behind a capsule collection of Bespoke Apartments.

“Our aim is to always keep our design dynamic, rather than static. These premium designed apartments will push boundaries and be a place to test new ideas.” says Jessica McCarthy, Blueground’s Director of Interior Design.

Though each Bespoke apartment is led by one of Blueground’s in-house designers, you’ll find some common design principles that run through all of these homes. A few items you can expect to see in a Blueground Bespoke Apartment include a workout MIRROR, a playful mix of textures, reimagined uses of natural materials and coveted wall art. Blueground offers fully-furnished, equipped and serviced apartments in some of the world's most sought after cities. Blueprint takes you on a multi-city tour of our latest tailor-made and professionally-decorated homes — all bookable starting at 30 days, a year or longer!


Living large in the Paragon, Chicago

Illuminated by wrap-around floor-to-ceiling windows, this sleek one-bedroom apartment in the South Loop was designed to match the contemporary character of the building itself. You and your guests are sure to be impressed by the 21-foot abstract mural that runs the length of the living room.

blueground bespoke apartment in Chicago with floor to ceiling windows yellow couch and kitchen

Start your morning routine with a moment to yourself on your yarrow gold velvet three-seater while sinking your toes into this apartment’s braided wool rug. A modernly appointed kitchen comes stocked with everything you need to cook for one or you and five friends. Then settle in for the night in your plush Queen bed with a pine green retro silhouette. We don’t blame you if it’s hard to get out in the morning, from underneath that cozy quilted bedspread.

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Neutral nest in Rincon Hill, SF

Call Rincon Hill home in the fullest with this enviable one-bedroom Bespoke apartment. You’ll have a hard time finding your favorite nook in this airy home: be it the sunlit TV lounge area, in bed under the marbly stroked wallpaper or with a good read up on the roof garden at 33 Tehama.

calming bespoke bedroom with soft fabrics

A home with natural tones, you’ll find a shoji screen-inspired armchair in the living room neighboring an oak TV stand, with Korres beauty and care products in the bathroom. An open concept kitchen provides the ultimate entertaining space owing to a rattan chair-marble breakfast table setup. Your fresh start in the City by the Bay begins here.

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Upper East Side Americana in New York City

You’ll feel anything but blue in this chipper Upper East one-bedroom off Madison Avenue. Indigo accents brighten the space from the bohemian textile flag to a Turkish Oushak rug and an oxford blue leather couch.

bedroom with wooden headboard and lights on either side with fabric american flag over headboard against a green wall

A mix of materials, characteristic of the Bespoke collection, finds itself at home in this unit including an antique nickel dining table and a woolen shag rug. The same principle applies to entire pieces of furniture like the living room recliner. A halyard stringed armchair gets dressed up by an Italian leather pillow and a sheepskin cover. Nappers: inquire within!


Mid-century meets the fashionable in Istanbul

The understated elegance of this three-bedroom, two-story apartment in the historic Pera neighborhood of Istanbul is not one to miss when looking for a home here. This home fit for a very stylish family has dedicated spaces for time together and quiet time alone. Brass geometric light fixtures and bamboo wicker chairs are playful nods to Istanbul in the 60s and 70s.

white couch with a black pillow and a black and white pillow against an exposed brick wall with a table in front of it with books and a vase with a black lamp on the side

From the master bedroom and living room, you have an impressive view of the water. In this bustling metropolis, you’ll love the walkable location to Sishane Metro and Galata’s concept stores, art happenings and cafes.

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Monochromatic home base in SoMa, SF

Blueground’s Interior Design team pulls off a creative take on a primarily monochromatic palette in this Rincon Hill one-bedroom. If you’re a believer that limitations breed creativity, you’ll relish in the shapes around the apartment from a pedestal dining table made of black oak and the curved back sofa in the living room.

wide open living room with a white couch with a fur throw blanket and a marble round coffee table with monochrome mural

The wall art is also an expression of this apartment’s personality from the encompassing living room wall mural, down to smaller woodblock prints and artist-rendered illustrations. You’ll fall in love with the community amenities at 33 Tehama be it grilling with friends on the roof garden with a skyline view or working out with neighbors in the on-site fitness center.

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